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Kia Tops J.D. Power's Initial Quality Study


The Kia brand was again voted number one in initial quality in the industry. Owners of new vehicles across the country were surveyed on how well they enjoyed their vehicle, and Kia came in first place for the second consecutive year. The J.D. Power Initial Quality Study is one of the most important awards given out each in the industry each year. 

It's a survey of quality and reliability, with more than 77,000 people asked simply "how much do you like your new vehicle?" With the fewest amount of problems reported in the first 90 days of ownership, Kia beat out luxury and non-luxury brands alike. That means Kia beat out Toyota, Mazda, Chevy, Dodge and even the luxury brands like Mercedes-Benz, Lexus, Porsche, Audi and Jaguar. There's simply nothing better right now than a new Kia. 

When broken down at the segment level, the Soul, Forte, Cadenza, Niro and Sorento were award most reliable in their class. 

“When Kia beat out the entire industry in last year’s J.D. Power Initial Quality Study many people wondered if we could maintain such a lofty position. Today, the answer is loud and clear as Kia owns the top spot for the second straight year with more 2017 segment award winners than any other nameplate,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “Our back-to-back chart-topping IQS performances reconfirm Kia’s status as today’s world-class automaker and reflect the exacting standards and craftsmanship our team members instill into every car, crossover and SUV Kia builds.”

Anyone who owns a Kia isn't surprised by these results. Kia is one of America's best selling brands thanks to quality, reliability, safety, and fuel economy, just to name a few. Not only are Kias tech friendly, they're also easy to use. 

Of course every Kia comes standard with a 10-year, 100,000 mile powertrain warranty as well. 

So if you want to be the next person with a quality, reliable Kia in your driveway, there's no better choice than Waikem Kia. We have more five star reviews on Google and Facebook than any other local Kia dealer. Our experienced sales staff will treat you fairly and honestly before, during and after the sale, and you'll love every part of owning a Waikem Kia vehicle. 

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